|
|  |
| |
|
| | The Nirvana Fashion Magazine Fans Network is not currently active and cannot accept new posts | | [News] Spain resizes women's clothing | Views: 562 | | Jan 26, 2007 12:00 pm | | [News] Spain resizes women's clothing | # | 
Meera Mittal | |
Spain resizes clothes for women
By Pascale Harter
BBC News, Barcelona
Mannequins in a Spanish lingerie shop
Mannequins are likely to be made in more realistic sizes
Spain is to overhaul its clothing sizes for women as part of a government drive to ease pressure on young girls over their body size.
There are fears that efforts to conform could be leading to eating disorders.
The move follows Spain's ban of ultra-thin models on the catwalk during Madrid fashion week last September.
Among the range of measures being introduced in Spain to address the body image issue, is an agreement that shop window mannequins should get larger.
It is a source of frustration for customers and shop assistants alike that in Spain women tend to go into the changing rooms with an armful of different sizes never knowing which one will fit this time or whether any will fit at all.
Survey of sizes
But by 2008 those days could be over. Spain's biggest fashion retailers have bowed to government pressure to standardise their sizes and reflect the real size of Spain's growing population.
For the first time the National Consumer Institute will measure Spanish females - more than 8,000 of them to be exact - between the ages of 12 and 70.
Spanish fashion houses will then try to fit them, rather than the other way round.
They have also agreed to decorate their shop windows with slightly bigger mannequins.
The health ministry described the current ones as unreal dolls of alien dimensions, which it sees as directly encouraging eating disorders such as anorexia.
The move is likely to affect women and girls all over the world as international brands such as Mango and Zara have signed up to the agreement.
--
Meera Mittal | Fashion Designer & Consultant
-------------------------------------------------------------------------------------------------------------
Seam Network: http://tinyurl.com/cpqj3
Ryze Profile: www.ryze.com/go/meeramt
Private Reply to Meera Mittal | | |
| |
| |
